GAIN WHILE YOU TRAIN
Financing Your Business Venture - Course reference No GWYT/6/F
This course will give you the opportunity to develop your knowledge and understanding of the importance of managing Cashflow , through analysis of your Cashflow Forecast and Profit and loss Account Statements as they
are key to the financial health of your business venture.
You will be exposed to case studies and formula essential to understanding how to manipulate your Cashflow and Profit and Loss Account statements so as to maximise.
profit and revenue whilst at the same time, minimising costs and risks. You will develop an of the difference between capital and revenue expenditure and
identify the sources of funding needed to kick-start your venture or grow income, clients, contracts or projects.
Course Aim
This course will introduce you to the theory and practice needed to construct your own marketing strategy in order to attract profitable customers
Learning Outcome
By the end of this course you will have:
1) Determine how to create value for your customers.
2) Identified your target customer and determined their needs or problems.
3) Explored the various theories and methods that governs the buying behaviour of your target customers.
4) Develop an understanding of the fundamental principles of excellent communication.
5) Outline some key ideas for a marketing campaign
6) Identify 2 key actions to develop your marketing strategy
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